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A polished digital experience for Birmingham's first exclusive hijab-friendly, women-only luxury salon.
01 · the short version
Art Salon sits inside the wider Art Quarter ecosystem, bringing a premium, private, and inclusive beauty experience to Birmingham. The website needed its own distinct personality while still belonging to a larger digital family.
the problem
Beauty websites can very easily become generic. The challenge was creating a visually distinctive, high-end editorial feel while keeping the practical elements—services, pricing, and bookings for balayage, bridal glam, and extensions—extremely easy to navigate.
the approach
I designed the site as a digital editorial experience rather than a traditional salon template. Large imagery, refined typography, and intentional spacing give the luxury brand room to breathe, while clear navigation keeps the user journey simple and booking-focused.
02 · my part
Frontend Development
UI/UX Design
Booking Integration
SEO
03 · from the archive
04 · okay, but did it work?
The editorial approach translated perfectly to real-world usage, generating over 7,700 sessions within 90 days. Almost 50% of this traffic arrived organically via Google, with mobile users dominating the 82/100 performance-scored experience. An incredibly low 0.12% rage-click rate proves the booking flow is seamless.
I designed the site as a digital editorial experience rather than a traditional salon template. Large imagery, refined typography, and intentional spacing give the luxury brand room to breathe, while clear navigation keeps the user journey simple and booking-focused.
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