the problem
What needed fixing?
A B2B brochure has a different job than a consumer website. It needs to communicate complex venue capabilities—capacities, tech specs, catering packages, and floor plans—without feeling like a dry corporate PDF.
08/Hospitality · Campaign · Digital Brochure
AQ Foodhall Brochure
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A fast, focused digital venue brochure for art.quarter Digbeth, Birmingham’s premiere cultural, food and events destination.
visit project ↗case study
01 · the short version
What is this thing?
This digital brochure was designed to sell the art.quarter space to potential event organizers, businesses, and community groups. Instead of forcing prospects to dig through the massive main foodhall website, this serves as a concentrated, highly-visual sales tool.
the approach
What I actually did.
I built the experience around large, immersive imagery of the venue in action, paired with clean typography and smooth reveal animations. I structured the flow logically: the vibe, the tech specs, the food, the community, and finally a seamless inquiry form to capture leads.
02 · my part
What I worked on.
01
Frontend Development
02
Digital Brochure
03
UI/UX Design
04
Lead Generation
03 · from the archive
A closer look.
04 · okay, but did it work?
A highly effective digital sales asset that the AQ team can share directly via a link, driving event bookings and replacing the need for clunky PDF attachments.
my take
I built the experience around large, immersive imagery of the venue in action, paired with clean typography and smooth reveal animations. I structured the flow logically: the vibe, the tech specs, the food, the community, and finally a seamless inquiry form to capture leads.
built with
HTML5Tailwind CSSJavaScriptAPI Integration